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We've passed what Internet marketing writer Peter Da Vanzo calls the hype cycle of social media in which people got excited with the medium simply because it was new. Sites like Facebook and Twitter are part of our daily lives now, but increasingly businesses want to know about return on investment Read More

Guest blogging is one of the best ways to spread the word about your blog and get more readers. Click to find out how effective guest blogging really is! Read More

There are companies in China and Australia that refuse to hire those born under certain zodiac signs. But that might not be the strangest reasons for hiring choices.
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Four brief case studies of how retailers are leveraging the $18 billion spent on our mothers annually, and lessons we can take from their examples. Read More

A lot of people go to college looking for an education when in fact, college is not the best education for entrepreneurs. How so? Kolton Green, co-founder and CEO of Financial Money Tips, explains why... Read More

If anyone has doubts about how much professional selling is changing, download and read Mike Schultz and John Doerr's report, What Sales Winners Do Read More

Women business owners face enough challenges managing their companies without having to worry about location. But the fact is not all cities are equally hospitable to women-owned businesses. As a woman entrepreneur, what locations should you consider to ensure the success of your business? Read More

This is probably the part of owning or running a small business you like the least. Don't create a worse situation by making one of these seven mistakes while trying to fire an employee. Make sure you handle firing an employee correctly or you may find much bigger problems in the wrong run for you Read More

Online marketing is a great asset, especially to small businesses that often cannot compete with the traditional marketing efforts of larger businesses in their market. Smaller businesses often have neither the time or resources to spend on television advertisements, or trade shows, or networking e Read More

5 simple tips from Scott Brinker at the Chief Marketing Technologist Blog on how to present statistics in a way that enhances your credibility Read More