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I can’t help but laugh when I see one of these funny pictures on Pinterest or Imgur.com. However, at some point, my attention turns to “what are my Read More

When budgets get tight and the economic outlook is bleak, business owners and executives tend to turn to information technology departments and projects as a potential area for cost cutting. The reason for this is that many businesses view IT purely as a cost center, making it a prime target when d Read More

Instagram and Pinterest may be the media darlings of the moment, but in an increasingly noisy world, the best way to get noticed may be to buck fashion entirely, writes communications expert Dorie Clark. Read More

Twitter is a top, effective platform to build your brand today. The following are 10 easy tips to get the most of your marketing efforts on Twitter.

Although many people may think that they know these simple methods, they are often overlooked, even by marketing professionals. Read More

Should you be looking to ramp up your social media outreach to consumers, there are ways to go about it, including: Read More

Personal feelings will ALWAYS come into play. That’s just human nature.

As a boss, it is your job to know the work is getting done. It is your job to provide a decent work environment for your employees. It is your job to acknowledge, understand, and provide accurate feedback to those who supp Read More

The cost of health care has been on the rise, and employer-sponsored insurance is on the decline. The Affordable Care Act will affect the health care trend in a big way, and it has important implications for the nation’s small businesses. Read More

Potential franchisees have to choose between partnering up with someone or going at it alone. What is best? Well, every situation is different, that's for sure. The editors at franchise Direct look into this choice. Read More

Social media today is not an option, but a requirement. If you are looking for a social media marketing strategy to get more traffic, leads & sales now, listen up! Read More

Few occurrences are as memorable as a good surprise. From birthday parties to baby announcements, surprises are a great way to bring people together.

As a leader within your organization, you can use surprises to create excitement and unity within your team. Here are 4 great (inexpensive) examp Read More