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Back a few years ago when I was still working as a promotional products end-user client, I thought product safety was pretty much a black or white issue Read More

Sounds a bit bizarre doesn't it. I mean Jenny Craig (the weight loss company) and copywriting couldn't have much in common could they? Read More

Shark Tank (and it’s many international incarnations) has been a break-out success, catching the hearts of TV-lovers and entrepreneurs alike. And why not? Mixed in with the dramatic music and editing we come to expect from reality TV are extremely valuable pieces of advice from the show’s business Read More

It's often true that genius and madness are two sides of the same coin, so it shouldn't surprise you that the elite figures of the technology world all have their own eccentric habits and hobbies. Here are just a few of the ways that tech elite keep themselves inspired. Read More

For Derek Halpern, founder of Social Triggers, email marketing is most important. Here Halpern talks to Bryan Elliot of Behind the Brand about the importance of building an email list and the best ways to use email to develop more leads. Read More

If you're a small merchant selling big brand items on Amazon, watch out. An agreement Amazon has with Levi's is cutting out other Amazon merchants who sell Levi's brand apparel, says research from business intelligence subscription service L2. In fact, L2 even tried to set up a merchant account to Read More

You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you hired is producing fabulous creative for the website and ancillary materials. And, the conversion-rate optimiization outfit the CMO reluctantly gave yo Read More

Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag.
It is Read More

One of the biggest issues with working from home is that of professionalism. It’s vital that you transform your home office into a meeting room that you can be proud of. Read More

Ford R. Myers, a career coach and author of Get The Job You Want, Even When No One’s Hiring, offers six tips that can help you assimilate to your new job within 90 days. Read More