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BtoB online marketing is much different than BtoC marketing. While online marketing today allows you to reach a broad (but still targeted) audience at a cost effective price, BtoB marketing still takes targeted prospecting in order to reach your ideal audience. Read More

The landscape of social media has changed over the years. If you are beginning to leverage it today, you are late. Nevertheless, it’s better not to worry and delve into the task. You can still make a lot on the social web. You just need to be a little more creative and leverage strategies that othe Read More

Seth Godin is probably talking about something much broader here. His post describes how to figure out if your work is meaningful. But if you'll read through this list of 10 questions, you'll likely realize each of them can also apply to your own business, product or service. We're guessing that al Read More

When it comes to being a Facebook user, you are not the customer, you are the product.
Facebook has more information about its users than most people realize. They know where you live, where you visit, what you like and not like, what websites you visit and even your purchase behaviors. How do t Read More

Google released a new update to their Local Search algorithm a few days ago and it may mean big changes in how your Google+ Local Page and website rank in the local search results. Read More

If you’re a new business or one that’s just starting to focus on online marketing, this is a good question to get you started in the brainstorming process so you can decide which marketing channels will work best for you. Read More

If the concept of establishing a pop-up business appeals to you, you need to learn more and understand its core elements before making a financial commitment. Read More

What is one thing I should do before trying to hire overseas? The following answers are provided by members of Young Entrepreneur Council (YEC.) Read More

Business owners spend a lot of time reading and writing emails, which is why it's important for them to save time where they can writing them. These five types of template can save business owners time and tend to come in handy pretty often. Read More

Think having great ideas is all it takes to be successful? It's worth nothing without great execution. Check out this great article on Ideas + Execution. Read More