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It's easy to let circumstances and self-doubt sabotage your business. These tips will help you conquer your self-doubt, and become a more confident leader. Read More

To me Facebook is a company that has learned (and is continuing to learn) how to really integrate social media and advertising in a useful way. What a lot of people may not realize is that while you can create a sponsored story around a post on your page, you can also advertise your own website Read More

As a freelancer and business owner, I don’t get paid if I’m not working. I’ve had great work-ethic instilled in me, and I’ve been known to work seven days a week all day long. I bet you can relate… So what happens when we hit a wall or just get tired of working all the time? When our spouses or chi Read More

Adding video to your blog, your online store, your marketing emails, your social media campaigns has just become quicker and easier than adding images. That is a watershed that will vastly change the nature of marketing over the next couple years. Read More

These three online marketing strategies may be pretty hot right now. But, they are burning many online business owners, and these people may not even know what hit them. Read More

A home-based baker took a great product, brought it to Kickstarter, and experienced amazing results! Read More

For the past year, I've been using my online shop to experiment with all of the popular comparison shopping engines and I'm ready to share my results. Read More

Most companies can’t tell how well their marketing is performing, so they can't value or invest in the right things.

Here's why your great marketing ideas aren't working, and how you can fix them. Read More

You may be tracking campaign or program data, but when it comes to boosting marketing efficacy, you have to look at the big picture. Start with these 5 metrics. Read More

Today, I have something that is even more detailed and offers insights into the various factors that you need to consider while writing a blog post, article or any digital copy.
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