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Small companies often have a hard time competing with larger businesses. These four tips can help you in making a small business feels like a big business. Read More

Shares in Apple tumbled after the tech giant reported its first quarterly drop in sales in more than a decade.
CEO Tim Cook blamed an over-saturated market and “strong macroeconomic headwinds” for the company’s first-ever decline in iPhone sales, which caused Apple to fall well short of Wall Stree Read More

Girls who learn how to code are really good at it. Problem is, so many girls don't even try, or they try and give up. In this article, Reshma Saujani, founder of the program "Girls Who Code" explains why that is, and what can be done to encourage girls to learn how to code. Read More

Content marketing is considered by most to be an indispensable facet of online marketing today. According to CMI, 88% of B2B marketers currently use content marketing as part of their marketing strategy. Whether the objective is to acquire new customers or push existing ones further along the sales Read More

Next year, for the first time ever, advertisers will spend more on digital ads than they will on TV ads. This is a significant milestone all organizations should be paying attention to. Here's why... Read More

Are you having a tough time tackling your social media content curation strategy? Finding resourceful, relevant content to share with your audience day-after-day can be an uphill battle. Not only is the task time-consuming, it’s also a lot of work for not much credit. Read More

Long before your launch, there is marketing work to do. And before any marketing begins, there is marketing work to do. You may think your product or service is the “best thing since sliced bread,” – after all, it’s your baby. But now is the time to get realistic and figure out how you get that pro Read More

We all are born with 168 hours in a week, with many of us feeling we actually have less and less available time to get things done. So, why do some people seem to have an abundance of time? Read More

How do you turn one-time buyers into lifelong customers?

It all comes down to customer delight. Here are 18 ideas to do this cheap and effectively. Read More

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Expanding your market into these Read More