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Having personally worked in the design and advertising industry for many years, I've witnessed first-hand a growing movement of DIY marketing among small business owners. If you are taking a DIY approach to marketing in your small business, you don't want to compromise on the quality and effectiven Read More

Customers make buying decisions every day. Some are difficult because brands all seem the same. Other buying decisions seem to bring them a sigh of relief. Often customers will select brands with attributes that help relieve drivers of stress.
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By Warren Schad

Last month we talked about increasing your chances in obtaining bank financing. One of the points that got the most comments was that companies do not seem to shop around but tend to go to only one bank. Even though companies would never proceed this way with other service provid Read More

One of the most common failures I see in startups is lack of focus. Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Investors hear this as trying to do too many things with limited resources, m Read More

We all know that old saying about pictures. They’re worth a lot. But for some reason, a lot of business websites don’t have images that illustrate the business and further the brand. It’s ridiculous! Get some nice images up there! Pictures of someone using your product, or at least screenshots of y Read More

Buying into a proven business concept (which is what franchising offers) could be the way to go for those that have found themselves out of a job and close to retirement age. Read More

2013 Social Media Marketing Industry Report: learn from more than 3,000 marketers on how to focus your social media activities and what the rewards are. Read More

Don’t jump out of the gate pushing your products and services on every social media channel known to man. Most companies are used to push, push, and more push. Social media doesn't run that way. Successful brands use finesse on Social Media and not in your face aggressive methods. Read More

Every type and size of small business can benefit by training their employees. This article explains how to develop effective training program and various options. Read More

As you properly know Google released their Penguin 2.0 algorithm this Wednesday (May 22, 2013). My blog was hit pretty bad. Read More