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Big data and analytics have become the backbone of business. But will that spine grow and mature, or will it morph the shape of business—again? Here is a look at the year ahead.
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Seeing as content marketing generates more leads than traditional marketing while costing less, it’s no surprise that companies are creating content. Read More

Do you want more organic visibility in the Facebook news feed? Wondering what types of posts and content are working for others?

In this article, you’ll find 13 ways to create Facebook posts that generate meaningful interactions and improve organic news feed visibility. Read More

Building the right backlinks to your ecommerce store can make you outrank Amazon and eBay. Simply put, it’s a great way to build your brand from the ground up. Most ecommerce brands don’t know the first thing about building backlinks to their ecommerce pages. As a result, you may only need a few ba Read More

Businesses of all types and sizes spend lot of money on marketing events. But do you know if you are getting the return out of it? Read More

Marketing articles can be a incredible resource when trying to figure out how to get your brand in front of the right customers. But where can you find the best marketing articles on the web? Well, fortunately the editors at Small Business Trends have dome most of the heavy lifting for you. They've Read More

One of the universal truths about entrepreneurship is that it is difficult. Creating a business involves a lot of time, capital, connections, and a bit of luck. For some people who want to do something on their own but don’t necessarily want to start from “Square One,” franchising can be a great op Read More

The easiest thing to do for your business using social media is screw it up. Kill it with social by creating a successful social media content strategy.

If your company doesn’t have profiles on popular platforms, you lose a chance to inform people about your goods and services. If you want to fi Read More

Know your buyer? Your initial reaction to this title may be “How can I know my buyer? I haven’t even decided to sell yet!” Nonetheless, understanding the type of buyer that your company will attract is vital. More importantly, gaining that understanding long before you go to market will impact many Read More

Based on my years of experience working with entrepreneurs, I strongly believe that most of you start your business with the highest of ideals, but have no idea how many situations you will face that don’t have clear-cut answers, or raise ethical dilemmas. For example, how should you handle a cash Read More