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The questions span a wide range of topics, including government influence, economic confidence, major business challenges, staffing needs, marketing practices and tools, changes in IT spending and use, the role and scope of social media, employee roles and inventory/asset management tools. Read More

The entire reason we’re concerned with qualified leads is in order to attract the right type of traffic, compared to just any type of traffic, seeing as how 100 qualified leads will almost always outperform 1000 or more unqualified leads.

With that said, let’s look at practical ways we can achie Read More

Harvard University Professor Michael Luca showed in a 2016 paper that a one-star increase in Yelp rating lead to a 5-9% increase in revenue for independent restaurants in Washington State. A successful strategy on Yelp doesn’t require spending any money, and is an opportunity for your interactions Read More

In this article, we are going to touch on some of the most common mistakes budding entrepreneurs make and how you can avoid them. Read More

Want your next brainstorming session to be a hit? Follow our five tips to ensure your next session produces those fresh, creative ideas you're looking for. Read More

Wondering how pro copywriters can build connections with your customers? Here is how to supercharge your blog writing to superhero status. Read More

There's much more to a good content writer than being able to spell and punctuate correctly. Ask these questions to separate the studs from the duds. Read More

As a result of Brexit, we will all have to adapt to new conditions, some hostile, some beneficial. Some people will take the change in their stride without breaking a sweat, others have more trouble. Read More

Prices are going up. Advertising must change. It must be less intrusive and more savvy to compete in a manner that doesn’t see costs spiral upwards.

Here's what to do about it in 2017. Read More

A lot of first-time business owners are simply unprepared for what to expect their first year, and that leads to their own demise. But if you can survive the first 12 months, you have a decent shot at long-term success. Here’s what you need to be aware of if you’re planning to launch a business thi Read More