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Content marketing has become a very effective way to reach new audience and interest them in your website. Here are the top 10 tips to do content marketing right. Read More

If you’re wondering who’s been the among the best online marketers, look no further than Taco Bell. The fast food chain has created a unique personality of itself through various Web platforms. You can learn a great deal about marketing your business from Taco Bell. Here is a look at what the brand Read More

What comes to mind when you think of the color blue? Sunbathing atop a yacht, surrounded by open blue waters on your favorite lake as you stare at the calming blue sky in the middle of summer? Not surprisingly, the color blue is the most universally preferred colors of all, and for that reason alon Read More

Marketing communications is the second favourite thing that marketers love doing – be it publicity or any form of ‘spreading the word’. It is almost important as achieving customers' service expectations. Here are some thoughts on marketing a small tourism destination. Read More

If you want to distinguish yourself with a book, just make sure it will fit your personality and your marketing style, and I don’t think you can lose. Read More

3000-word thought leadership article on everything you wanted to know about NoFollow and why you really don't want to know anything about NoFollow. Read More

The new Twitter profiles are being rolled out. And David Meerman Scott gives us an overview of what's new and different about them. He also has some suggestions about how to use the new profiles for better personal and business branding. Read More

The theory ois this. If you offer something for free, it will generate interest. And that will (eventually) turn into sales. But there's another way to look at it, Seth Godin explains. It could be that by giving your product or service away, you never really give customers a chance to evaluate the Read More

Farnoosh Torabi has established herself as one of the prominent personal finance gurus out there. You’ve probably seen her on tv on popular shows like the Today Show, MSNBC, CNN, Larry King Live, Dr. Oz, The View etc… Read More

We have been nominated at the Small Business Book Awards. That’s really cool. I don’t usually enter awards like this, but since we are nominated, I might as well ask you for your support. It is a good venue to let the world know that we write great business books. Read More