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. Some of the advantages of your blog are enticing the search engines to come see and list you, building an audience and establishing yourself as the go-to thought leader for your niche. But did you know your blog is a perfect place to interact with your target market? Read More

For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think, right at your fingertips. In years past, marketing firms and businesses had to rely solely on costlier, more time consuming methods like focus groups, surveys and other data-gathe Read More

As a family business manager, ensuring open lines of communication is crucial in your family business. Poor communication can be the cause of many conflicts in any business. Becoming a great listener will likewise endear you to all family members you wish to reach Read More

How to Use Market Research To Identify Your Target Market. Market research is a process of discovery. You need to be objective and let the data you discover inform you. The deadliest mistake is to make assumptions. Read More

Family business leaders spend more than one-third of their life at work. If you're spending it with negative individuals or family members, it may really affect you and your emotional well-being. This is a major challenge in family business. Read More

Today’s blog: Why Target Marketing Is Essential to Your Success. There are people who want and need your products or service, and the goal of your content marketing efforts is to connect with them. Using a shot gun approach to marketing will not achieve your desired return on investment. Read More

Performance stress is one of the most common sources of stress in the workplace. In a family business this stress can be multiplied by pressure to perform well under the scrutiny of your parents, spouse, siblings or other family members. Read More

The Importance of Privacy Settings in Protecting Your Online Reputation. Use social media with the assumption that anything in your profile, updates or other content could be seen by anyone. If you really want to keep something private, don't post it at all. Read More

You can essentially turn any type of content into any other type of content. Take old content that you have which is still relevant and useful for your audience, and see how many other formats you can transform it into. Read More

While content marketing for traditional SEO is meant for driving traffic to a specific site, when it comes to reputation management it’s a bit different. Your goal should be to have content that reflects your message dominating the first two pages or more of Google’s search results. Read More