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Family business thought leaders have had much to say about succession planning lately. Despite all the buzz, a study at Kent State University found that 80% of family businesses do not have a succession plan. Some commonly held misconceptions about succession may a major contributing factor. Read More

Most entrepreneurs who do any type of marketing on line realize that social media is an important part of their marketing strategy. However, when it comes to Twitter, solopreneurs may be hesitant or confused about how to use it. Twitter should be an integral part of your social media marketing plan Read More

The business aspect of Twitter is diverse and growing. Here are three ways your business can use Twitter for marketing. Read More

When you use Twitter as a marketing tool, you can deliver many types of relevant information that can promote your business. Read More

When you post status after status on your Facebook business page, with no likes or comments do you feel like you’re in a deserted town with crickets chirping? 5 Tips to Start the Conversation on your Facebook Business Page Read More

The technology needed to host on line events such as webinars and teleseminars is readily available. The sheer number of provider’s competing for your business can be mind boggling, at best. Here are a few tips to help you find the ideal teleseminar technology provider. Read More

There are many ways to become an authority in your niche. Public speaking and networking at live events are two well know methods. However, for those of us who are more comfortable writing than speaking or hosting life events, it is possible to become a recognized authority through writing. Read More

I discussed how a recent article on CEO Blog Nation cited 7 common mistakes startups make when holding live events and how these can be applied to on line events. That post covered the first 3 mistakes - lack of advertising, targeting the wrong audience and picking the wrong location. Today, I wil Read More

A recent article on CEO Blog Nation cited 7 common mistakes startups make when holding live events. I see these 7 common mistakes in on line events as well, such as webinars and teleseminars. Learn to avoid each one for a successful on line event. Read More

Does Your Target Audience Know Your Name? To meet your audience where they are, you need to know which social network they prefer. Read More