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This month’s column is not a debate about decision table theory versus decision model theory. Instead, it focuses on current practices for decision tables and those of The Decision Model. It covers (1) Four Benefits of Decision Tables (2) Decision Tables in Practice (3) The Decision Model in Practi Read More

Elicitation is a fundamental business analyst skill and is used by BAs and non-BAs alike to:
• Gain clarity on what’s expected from a project assignment;
• Understand an existing business process or system; or
• Create a shared understanding of the problem to be solved.
You can even use elicita Read More

Without a brand, it's difficult for customers to know what your business is all about, especially with similar companies all around in the same industry. Does branding seem overwhelming? It doesn't have to be. Read More

If you want to improve your social media marketing to more effectively communicate your company's message, boost your brand, and market your latest product or service, look no further than this primer from Chris Brogan. Brogan reviews the most important qualities you need to understand to improve y Read More

Pinterest is now for small business.

In order to make Pinterest more useful for Businesses, Pinterest launched its newest feature Pinterest for Business. Pinterest is the one of the fastest growing social media platforms available, so the transition makes sense as Pinterest continues its outreac Read More

In a world with exploding content over multiple social media channels, your business needs to create more content of your own on more social media channels than every before if you are to survive. Aaron Dun, Vice President of Marketing and Strategy for Percussion Software, shares this guest post vi Read More

In this post, small business advocate Becky McCray reveals some data from Street Sense, an organization attempting to identify small towns and mid sized cities that fit into a category the group calls Investment Ready Places. They've put together a report and a checklist so that you can determine w Read More

Before you look around at your neighbors and wonder why you don’t have the same “success,” stop and think about what would make you feel successful in your life and with your finances. Read More

In the current economic times, many consumers are looking for ways to make a little extra money. You don't have to get another full-time job to earn a good wage, though. Here are 5 part-time jobs that you can consider if you want something that pays reasonably well. Read More

American Express founded Small Business Saturday in 2010 with the goal of helping small businesses get exposure during one of the biggest shopping weekends of the year. In 2011, over 100 million people came out to patronize independently owned small businesses in their community. We’ve heard a lot Read More