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Producing great content as a lead generation play is only part of the deal for most marketers. You also want and need to make certain that plenty of Read More

For those who have watched Burger King’s shower babe video, I wonder what you guys think about it. Read More

This is a post that explores the importance of customer reviews and blog comments. Are they that important? Read More

As I sat trying to explain the deal points of a transaction for one of my clients to a business attorney, I was amazed at how he began every sentence with: "The problem is..."

If you want to point out the problems, then you need to have some solutions. Otherwise, you're not going to get the work. Read More

While every company may have its own unique process of selling, hiring the right people to do the selling is essential. Here are 5 helpful sales management techniques. Read More

With a little innovation, postcards can deliver direct mail advertising messages to your audience instantaneously. Here are eight powerful ways to use postcards. Read More

When it comes to meetings, an important part of a company’s internal strategic communications plan, the question of productivity is often a huge issue. To improve strategic communication, here are five meeting missteps and how you can fix them. Read More

A participant from my outplacement workshop emailed to say thanks and informed me that they offered my networking advice to their partner who secured two interviews through Facebook within 24 hours. So you are right when you believe networking doesn’t work and you can stop reading. Read More

I receive 3-4 phone calls a month from some great folks who excitedly share their small business stories with me. They share their product and service ideas, and tell me that they are interested in franchising their concepts.... Read More

Catering by BLIMPIE? Isn't that special? BLIMPIE, America's Sub Shop, has introduced a fresh catering menu perfect for all types of gatherings. Catering tray options include fresh sliced deli meats and cheeses, an assortment of breads, crispy vegetables, condiments... Read More