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The small business world has evolved, and I've had to evolve with it. When I started out in 2001 (After becoming a victim of downsizing after being fired) my only role was matching prospective franchise... Read More

The following UnderstandingMarketing.com column illustrates how one person has been successfully using guerrilla marketing tactics to promote a self-published title. When it comes to marketing my new book it has been guerrilla marketing all the way. I did not have time to wait for others to validate what I had to say or give permission for my writing, so I self-published and planned how I was go Read More

A virtual assistant is the affordable way to market your business and get more sales. From internet marketing to book promotions, they get results. Here are just a few things a virtual assistant can do to help you get more PR.

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Most small business owners and sales managers avoid conversations that could result in negative feedback. But this article from Business Week makes a compelling case that some unpleasant truths are essential for planning and can help you increase sales. Read More

Is your Business is small? If so outsourcing your sales staff will be a profitable selection. Generally these outsourced companies will produce leads and they also close sales for your company. These companies are very much experised in market research and sales and they will catch your target market and they will do the sales for your product or service in a resourceful method. Read More

Here's a long list of 33 books that an Internet marketer or a small business owner wishing to build a web presence online should read. A lot of small business owners that I have spoken to find it hard to read blogs because the content don't come in a step-by-step (chronological) manner. Thus, reading a book is always good for the basics. Read More

Many individuals these days are deciding to work from home not only because it makes raising a family easier but also because you can make a decent income working from home. In the past we have seen jobs in the paper that would allow you to work from home, such as assembling parts or stuffing envelops, but in many cases these types of jobs were either scams or produced a very low income. With int Read More

Putting our shock and indignation aside, there's a vital lesson for business people at all levels to learn in Tiger's GiNORMOUS public flame-out this past week. Read More

2009 was a pretty wild year in the world of marketing. While social media was building up steam in previous years, it pretty much went mainstream th Read More

For BC Canada readers: Free employee training is offered by the BC government through a local chain of agencies. Employee training can boost sales in an economic slump where other marketing efforts may face tight scrutiny. Read More