Using Guerrilla Marketing On A Self-Published Book

Posted by jsternal under Success Stories
From http://www.understandingmarketing.com 5251 days ago

The following UnderstandingMarketing.com column illustrates how one person has been successfully using guerrilla marketing tactics to promote a self-published title. When it comes to marketing my new book it has been guerrilla marketing all the way. I did not have time to wait for others to validate what I had to say or give permission for my writing, so I self-published and planned how I was going to get the product out.

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Comments

Written by ShawnHessinger
5251 days ago

I like the idea of guerrilla marketing in our media saturated culture though I suppose it is potentially more disruptive than the permission marketing that seems to permeate the Web. How will guerrilla marketing fit into the final equation? Stay tuned...

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