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Protecting your brand is an important part of building your business and maintaining your customers’ trust. Start protecting your brand and products with these five practical tips about trademark law.



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Over the past nine years, the number of women-owned firms has grown at a rate fully five times faster than the national average. There has never been a better time for a woman to become an entrepreneur. Here's why. Read More

No one wants their rebrand to become the next headline or subject of public ridicule. Here are examples of brands that used proven strategies in their rebrands to excellent effect (and how you can do the same). Read More

Women start over 1,000 new businesses every day in the United States. It’s a great time to be a woman entrepreneur. This is a terrific, FREE ebook with tons of actionable advice to help you start, grow and manage your business.

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If you've decided that it’s time to refresh your brand, keep in mind that giving the customers something new does not always mean they'll love it. Rebranding can be powerful but tricky to execute. Here are 5 rebranding failures so that you can gracefully avoid these rebranding pitfalls yourself. Read More

Coming up with a great company name for your new small business can be challenging and time-consuming. A memorable tagline can present an even greater challenge. A tagline is supposed to communicate what sets you apart from the competition and your brand’s focus. Here are 10 tips to get you started Read More

Every business must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. You can face heavy fines and get into a lot of trouble if you don’t have a license to the fonts and typefaces you use.
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Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. How can you apply scientific wisdom to improve marketing for your business? Here are two great ways.

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Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. Here are 3 common myths about starting a business - and why they're wrong. Read More

It’s not easy to start your own business, and unless you’ve done it before you often have no idea where to begin. We asked 10 respected small business experts to share what they believe is most important when starting a business. Here’s their advice. Read More