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Even smart entrepreneurs and small business owners make critical legal mistakes that threaten the survival of their business. Here are 10 of the most important legal mistakes that many business owners make – and what you can do to avoid those mistakes. VIDEO. Read More

Successful entrepreneurs know that good branding is a vital factor in determining success, but with so much advice and so many statistics on the topic, it’s not easy to figure out what’s actually important. We collected 20 important insights on branding that every entrepreneur and marketer shoul Read More

A company's brand is more than the name and logo, but a strong brand starts with a strong name. Yet naming a company isn't easy, as everyone who has tried to do so knows well. Here are 10 tips on how to name your small business or startup. Read More

A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. Read More

Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies. We asked 6 experts to predict the key marketing trends for 2017. Read More

Branding is not optional. Every law firm and lawyer has a brand. But the vast majority of law firms and lawyers spend little or no time thinking about their brand. Here are 10 keys to a great logo design. Read More

For decades, law firm branding in the United States was simple: take the last names of the key equity partners, pick a font, and you have a name, logo and a brand. Such simplicity has one very important drawback – it’s ineffective. Here's what law firms should do instead.

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Though you may be flexible enough to try new marketing tactics to grow your business in 2017, is your logo? Take a look at the checklist below to see if your logo is ready to move as quickly as you. Read More

There’s no question that marketing is more difficult to execute effectively today.
Smart business owners and teams are looking for creative ways to lift their marketing efforts without relying on email or other more overused techniques. That’s where influencer marketing can help. Read More

You’re ready to build. Maybe it’s a website, an app, a landing page, or an email template. Now you just need to figure out the design. And it’s here, in this pivotal moment, before anyone has put pen to paper or pixels to screen, where you’ll either get it right or get it wrong. Here are the top 5 Read More