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If there is one thing that I have heard over and over since social media was accepted as a viable medium for marketing is how do you measure the ROI? That was the million dollar question that was driving both marketers and businesses crazy and for good reason. Read More

As a professional blogger for two years now, I’ve actively engaged in the blogosphere and watched many writers come and go. In fact, if I had to make an educated guess, I’d venture to say that less than 10% of all blogs live to see their first birthday. Quite sad, isn’t it? So the question is why? Read More

Barcodes have been taking on a more important role since the introduction of smart phones. They can be used in a number of different ways and there’s virtually no limit to how and what information can be shared. They have great uses for the hotel industry and the future of the hospitality industry. Read More

A look into the current uses of mobile technology for hotels, specifically Air2Web and how it is used as customer service and marketing tool. Read More

With the rising popularity of social recommendations and the “Like” button, Facebook has developed a new ad platform, called “Sponsored Stories,” that utilizes the relationship between users and a brand to help businesses build awareness to attract new fans. Read More

In today’s mobile friendly world, there are a wide variety of mobile applications available to help any business professional tackle that nearly impossible list of tasks. Below is a list of three popular mobile apps that can help boost productivity and make everyday work tasks easy to manage.

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As a hotel you get guest from every walk of life and in just about every type of business. Business travelers although may not make up the majority of your bookings do have an impact on your bottom line. IMGuest has released a service that caters to these business travelers that stay at hotels.
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he Business Intelligence (BI) industry developed at a frenetic take-your-breath-away pace during 2010. In 2011 the tempo will be dialed up a few beats per minute, with a continuation of trends centered around the ease-of-use, access to, and speed of reporting and analytics. Read More

After hours of slaving away at your keyboard, you’ve finally done it – you’ve completed what could possibly be the world’s most perfect blog post. Your arguments are solid, your sources make complete sense. You were clever, but concise; articulate but understandable. As you click the publish button Read More

Choosing a business partner is like deciding whether to propose for marriage: you’re madly in love, and it seems like a good idea at the time, but it’s important to make sure you’re truly compatible. Otherwise, you’ll be paying the price later. In a business relationship, you have to know your part Read More