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Foursquare now has over 10 million registered users, sees 3 million+ check-ins a day and works with over 4,000 claimed businesses. With stats like that, I have to ask, “Has your business checked-in?”

When Foursquare launched in 2009, claiming a business page felt like an impossible feat for smal Read More

As many of us are still racing to figure out Facebook and Twitter, Google has dropped another bombshell on us with the introduction of Google+. The hype is certainly there, but I know many of you are asking. Do we really need another social network?
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There’s no denying that social media has become a major marketing tool in today’s tech savvy society, yet so many businesses are still not taking advantage of the branding capabilities of these popular marketing platforms. From Facebook to Twitter, social media gives businesses the unique ability t Read More

When Google+ launched last week, a swarm of both users and businesses jumped at the opportunity to join this initially exclusive network. According to a blog post by Google’s Product Manager, Christian Oestlien, the company was positively overwhelmed by the amount of participation they received, pa Read More

Sometimes the hardest part of starting a business is actually starting. Katia Beauchamp can attest to that – while working on her startup Birchbox she realized that if she didn’t pare down the idea, she’d never launch. “Having an idea and a vision makes it hard to let go and get the company started Read More

After presenting at a recent HSMAI LAX workshop, I found that despite hoteliers’ past lag in social media adoption, they are now catching onto the latest online trends and checking into location based services. But after claiming their page, the next question became, “What kind of deal should my ho Read More

Nine months after the launch of New Twitter, the popular social network is finally preparing to completely eliminate the old platform and force users to switch over to the new updated version.

Before last week, Twitter gave users a choice to either move into the new version of the network or sti Read More

The story of Pizzeria Delfina is an oldie but a goody about a small business in San Francisco that fought back against Yelp reviewers who, in their opinion, were abusing the platform. The pizzeria owner’s frustration with Yelp stemmed from her inability to have any say in the matter, since the plat Read More

Every entrepreneur is faced with the moment they decide to take follow their passion & build a business. When is the right moment to take the plunge? Read More

Most people have heard the popular motto, “All publicity is good publicity,” but in the case of Anthony Weiner, I think we can all agree that this saying does not hold true. The now infamous Representative is facing an undesirable wave of ridicule and scorn causing congressmen throughout the U.S. t Read More