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Although social media marketing is now an essential element of today’s digital media mix, many businesses still can’t figure out how to measure their program’s overall impact. If this sounds like you, it’s time to look beyond the tantalizing numbers of fans, followers and subscribers, and to start Read More

Earlier this month, America’s most creative minds ventured into Madison Avenue for the 8th annual Advertising Week, and with digital at the forefront of marketing, viral videos quickly became a hot topic at this year’s event. Ever since Wieden+Kenndy’s successful “The Man Your Man Could Smell Like” Read More

As part of its latest makeover, Facebook has launched a new set of metrics that gives page administrators a detailed look into the reach, engagement and overall performance of their social media marketing efforts. These new insights are separated by individual posts, so now marketers can better ide Read More

The web is moving faster than ever before and now so is Google Analytics. Last week, the widely used tracking tool received a major upgrade with the launch of its first real-time web traffic tracker. According to the Google blog, this new feature is only available in the new version of Analytics an Read More

The announcement of Amazon’s Kindle Fire has taken over headlines everywhere, and with the news of its highly anticipated release, tablet adoption rate is now expected to grow exponentially over the next year. Keeping this in mind, it’s time for your business to tap into tablets to capture the atte Read More

With over 120 million registered users, LinkedIn has quickly become the go to social network for business professionals. Sharing everything from past experiences to leadership positions, a wide variety of businessmen use this dynamic platform to effectively find jobs, hire personnel and make connec Read More

With its latest debut of new features and functions promptly underway, Facebook has quickly earned its spot as this week’s trending topic. And although most personal page users are in an uproar over the dramatic makeover, there is one new feature that should leave business page administrators smili Read More

We all know of Twitter or have at least heard of it but you may not know that Twitter’s Co founder Jack Dorsey started up a company aimed to help small business find a simple way to take credit card payments. The company is called Square and the idea is simple, attach a tiny reader into your iPhone Read More

With over 100 million active users, Twitter remains one of today’s most popular social networking channels, yet so many businesses are still not taking advantage of its potential media value. If this sounds like you, there are a few helpful tips to help your small business effectively reach social Read More

From bus stops to bottles, QR codes have quickly edged their way into today’s existing media mix. But now that they’re popping up everywhere, skeptics aren’t so sure about the effectiveness of these innovative tags. Is there truly enough interest in QR codes to help further brand engagement or is i Read More