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Great tips if you are thinking about pitching sophisticated investors. Also, great information for thinking about the value of your business, the size of your target market, and much more. Read More

Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More

Debbie's story is inspiring. She truly knows what it means to persevere when life gets tough. Thank you so much for sharing your story with us, Debbie. You really do sparkle! Read More

I was recently offered my largest hourly freelance writing fee thus far to script an online gambling website. It became an inner battle between the need for a paycheck, ethics and morals. Sometimes in business, as in life, it is to our conscience and gut instinct that we must turn for the answers... Read More

Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More

Before you get to the “wealth creation” part of franchising, you must write a powerful operations manual. This manual has to be your best work. It will be the foundation of your franchise, and you’ll have to live it and breathe it in order to ensure your success (as well as the success of your franchisees.) Read More

As a writer I thought to myself I am not a salesperson. On second thought all businesspeople are salespeople by default. We must draw others to the goods and services which we offer. I've just learned some great principles for my business from THE BEST salesperson I've ever had the PLEASURE of dealing with! Read More

Last week, I had the occasion to visit a major five day trade show, and what I witnessed, I found difficult to comprehend. This article lists the poor performances in evidence on the day of my visit and suggests a number of ways those responsible for managing trade show activities, can improve future ROI. Read More

Quality is a key part of an project deliverable. Project managers and business owners need to ensure a process, no matter how simple, is in place to manage expectation. Read More

A business angel is a person who provides capital from his own funds to a private business owned and operated by another person who is neither a friend nor a family member. Read More