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Social media play an important role in today’s business, whether it is brand promotion, product launch, providing excellent customer support/services. As we have seen in the past, many companies had invested crores bucks on social media marketing, adopted best strategies and of-course they got bene Read More

There are many aspects of a business operation that can be streamlined and automated to improve efficiency. This is something a workflow management system is created for. Businesses can adopt a software or system that handles a defined sequence of tasks to minimize errors, speed up processes, and i Read More

In many ways, 2015 was a pivotal year for the tech world. Smartwatch makers upped their game, Amazon introduced its ‘Dash’ buttons, Google became Alphabet and Apple shook up the digital marketing world by supporting ad blockers in its iOS.

However, 2016 is set to be even bigger and more connecte Read More

Facebook Marketing is one of the most effective social media marketing strategies there is. Know it's pros and cons and see if it's right for your business. Read More

Most people assume that viral content is a matter of luck. Luck can play a part. Sometimes a piece of content happens to coincide with a relevant news event or it happens to get in front of the right influencers, and zoom, off it goes. But in reality, there are certain commonalities that most viral Read More

From content and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. So I’ve pulled together almost 30 cheat sheets and checklists to keep your digital marketing fresh and make your life easier. Read More

Allis told SmartCompany she was inspired by the “knockabout from England” and the way he treated those around him.

Here are four things Allis learnt from her time working with the late singer and songwriter. Read More

Digital marketing is a multifaceted beast that evolves and gets more complicated every week. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends.

From content and social to analytics and retargeting, you’re staying up to date on it a Read More

The 2016 New Year is here and for most of us that means making some changes to our blogging/marketing routine. In this post I tell you my plans for this year and hopefully you can gain some ideas for some changes that you want to make. Read More

It’s the question I get asked more often than any other when I’m talking with business owners about content marketing strategy.

And it’s the question we see most often from new members in our Authority Q&A sessions.

“How do I get more traffic?” Read More