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I’ve been in a running debate with my colleague, Stone Payton, for about a year now regarding the value and continuing applicability of the “funnel” metaphor for B2B sales. Stone emphatically states, “Forget the funnel!” (See this post, especially point #5 and the comments.) I just as emphatical Read More

As a small business owner do you see yourself as a marketer? Or someone who does some marketing for their brand? If you answered yes to the second question then you are short changing yourself, your business and customers.

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Long tail keywords are longer (at least 2 or 3 words) and are more descriptive than head terms. People are more likely to search for long tail keywords. Read More

One of the main concerns of a blogger with a new blog is getting indexed by Google. Here are a 4 ways to get your blog indexed by google and other SEs fast Read More

Doing SEO strategy right takes targeted competitive insight and very specific recommendations, beyond any SEO basics rulebook. And ideally a good relationship with the product (site) manager.

Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step proce Read More

Choosing a business partner is like deciding whether to propose for marriage: you’re madly in love, and it seems like a good idea at the time, but it’s important to make sure you’re truly compatible. Otherwise, you’ll be paying the price later. In a business relationship, you have to know your part Read More

If you're currently employed, why would you want to even consider becoming your own boss? Don't you know that there are millions of people out of work? You should be grateful that you even have a job! You're crazy...you shouldn't... Read More

Kris Kringle runs a large toy manufacturing plant based in the North Pole. Recently things haven't been so jolly. Hear Santa talk about his business in this short video. The video doesn't necessarily tell you any details, but it's worth a few minutes. Read More

Recently, the government has upped the ante in how it communicates with and delivers services to citizens and business owners. Here’s a list of five prolific government agencies doing just that. Read More

Believe it or not, this Holiday season your small business can take some lessons from Santa himself. What can Santa teach your business about customer service and other important issues necessary to make your business a success. Hey, the guy runs a global distribution network and manufacturing busi Read More