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A lesson I’ve learned from pitching and negotiating with copywriting clients is that they don’t often articulate what they secretly think. Getting hired (and re-hired) largely depends on paying attention, and you need to have enough initiative and intuition to address those thoughts. Read More

The chance to write a guest blog can be exciting in itself because it gives you exposures to a wider audience. But it's worth considering exactly what content to use and how it fits into your prospect's buying process. Also, what's your call to action and landing page plan? We'll take you through t Read More

Before trying to set up your own webshop, it’s worth finding out what’s worked for others in terms of layout, conversion, ‘call to action’ icons, and so on. Luckily, rather than you having to randomly go through hundreds of websites, some very nice people out there have done the hard work for you, Read More

Yes, you read that right. We think that you, the CEO of a madly important organisation with ten gazillion calls on every single minute of your time, need – yes, need, damn it - to start a blog. Read More