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For many businesses, the rush that comes at the end of the year simply takes them into survival mode, and as a result, their marketing efforts can fall by the wayside. However, it is possible to have a coherent and easily actionable marketing plan to carry you through the rest of the year and into Read More

If you manage your PPC program internally, consider hiring an agency.Find a new winner and you will supercharge your paid search program. Read More

There is a secret to “marketing plans” that most people fail to discover in their business lifetime. Are you ready for it? Hold on to your hat...

Marketing plans don’t have to be complicated.

Here are some simple strategies to create marketing plan tactics that deliver a consistent return on Read More

A lot of "gurus" like to complicate content marketing strategy, but it really comes down to answering 6 key questions. Read More

For customers, text messages like this are annoying. For business owners, incorrect SMS marketing practices (like the one’s noted above) are probably doing your business more harm than good. Read More

Are you keeping your eye on the latest marketing trends. Members of our small business community have already dissected these upcoming trends and have tips to share. Read More

Website? Facebook Page? Google+ Page? LinkedIn profile? Today you have many choices about how to get a presence online. It comes down to what is most effective for YOUR business’ goals. Take a look at the pros and cons of website versus social media, delivered with insights from the tech experts at Read More

If you’ve been creating videos for awhile, you might be asking yourself, “How can I measure my own success on YouTube?” I know it takes a lot of guts to get in front of the camera to record YouTube videos (believe me, I’ve had my share of bad hair days) or even to get behind the mic to record video Read More

Most entrepreneurs struggle with many startup Founders dilemmas in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. People may jump into the lifestyle to be their own boss, achieve great wealth, start a new trend, or Read More

This infographic illustrates the underlying motivations behind today's buyers, platforms that they prefer and specific content types that help move them down the sales funnel. Read More