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Since Jeff Bezos, CEO at Amazon, announced a plan for delivering goods via drone in 2013, a dream has taken hold. Large and small businesses alike imagine a time when drones deliver everything from merchandise to pizza. But a recent report by the National Retail Federation sees drone deliveries gro Read More

After almost two decades, the federal government for the first time has been able to meet its goal of awarding five percent (worth $17.8 billion) of all contracts to women-owned small businesses. Read More

Andy MacMillan, CEO of marketing automation service Act-On Software, discusses why adoption rates are so low today, why he feels adoption rates are on the cusp of exploding, and the role MA is playing in sales and customer retention. Read More

Although it takes time to master social media messaging to become social media savvy, there is no doubt it pays off. Time magazine claims that social media is “the most powerful tool that any business owner can use to engage customers and drive revenue growth.” Read More

If your business is considering investing in a customer relationship management (CRM) platform to create synergy between your sales and marketing teams, the way you implement it into the workflow matters. Using these best practices, your business can successfully integrate CRM marketing to get the Read More

Over the last decade there’s been an explosion in mobile phone usage. As marketers, we’ve had to adapt to this growing trend in order to stay relevant and continue to reach the right audience at the right time. Companies like Google, Facebook, and Twitter have been toying around with geo targeting, Read More

When there’s no cash on hand, everything is tough. Paying salaries, paying bills, buying supplies, not to mention making the investments needed to grow to the next level. If you’re looking for tips on managing your business cash flow, here are seven to think about. Read More

Kenny Lauer, Vice President of Marketing and Digital for the Golden State Warriors, shares the team’s philosophy of being in the experience creation business, when and how they use social media to drive ticket and merchandise sales, and the roles their website plays in engagement compared to their Read More

Andy Rhodes, Executive Director for Dell’s IoT Solutions, shares his perspective on why the IoT today is where the cloud was eight years ago. And why it’s important for small businesses to understand what opportunities come with it, before those opportunities become nails in the coffin of their bu Read More

Lately Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects when it matters. Here's six tips for creating super eye-catching, effective Facebook ads using recent updates and features. Read More