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Small businesses may be interested in offshore outsourcing to decrease costs, expand or develop a global workforce. Here's what you should know about exploring these options while avoiding major missteps. Read More

When conducting a survey, your results can get skewed very easily if you do not include the right people. So selecting respondents and figuring out who to survey should not be a process that is taken lightly. You must carefully consider a few different aspects of your survey panel to ensure the bes Read More

If you want to build a successful business, you need to build a base of loyal customers. That means that you not only need to convince customers to do business with you in the first place, but you also need to convince them to come back and do business with you over and over again. How can you do t Read More

These small business owners experienced a 90 percent drop in revenue due to Google search algorithm changes, and were scrambling for new ways to make money online. Here are some of the lessons we learned along the way. Read More

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very spe Read More

A contract dispute, a lawsuit from a customer, an employee filing an ADA complaint — these are a few of the legal issues you could face as a small business owner. Then there are the more routine matters, like forming a new LLC or putting together a commercial lease. One way or another there will be Read More

When you get an idea for a new product or offering, it can be tempting to just go for it. But just because you think something is a great idea doesn’t actually make it so. So, before you spend all of that time and money developing a new product, you need to find out a few key factors and ask before Read More

Growth hacking marketing is a real thing and by instilling these strategic techniques from the get go, they will set you up for success quicker than most. I asked a few of the top dogs in the industry to hear their thoughts on the matter. Read More

Maintaining good customer service is a constant process. While it may never be perfect, it’s important to try and keep as many customers satisfied as possible. To do so, you need to be aware of the warning signs of customer service issues. When you’re aware of the signs, you’ll be better prepared t Read More

We have a pretty good idea of Twitter best practices: post regularly, don’t overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement. Yet every few months, I like to look back through my Twitter analytics to see w Read More