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Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. Here are the elements required to systematically take you from where you are today to a place of elevated authority in your industry. Read More

LinkedIn has quickly become a major publishing resource with some of the best content on trends, business insights, careers, work, jobs and professional development. You can use LinkedIn’s new publishing platform to get your message out on these and related topics or simply to build your expertise Read More

They may be the kindest, most-helpful, friendliest people you’d ever meet in real life, but online seem aloof, unfriendly, and difficult to deal with. A lot of it boils down to perception. Luckily, perception is something that can be changed. See if you are guilty of any of these three off-putting Read More

Does your business use content marketing as part of its promotional strategy? If not, or if you’re looking a way to do it better, you’ll want to read on. We’ve scoured the Web for the best advice from small business blogs and communities this week. So here in our Community News and Information Roun Read More

Mobile video is a fabulous tool to help you make customers happier and keep coming back. Here's what you need to know. Read More

For many of you, online advertising drives a big chunk of your sales. So we’ve asked Sheri Firstenberg, Adwords Queen with Ripen eCommerce, to help guide you to the best ways to use Google Adwords advertising and avoid common Adwords mistakes... Read More

A recent study shows something marketers and business owners have believed all along. Nostalgia is not only persuasive in a marketing message, it actually makes customers willing to spend more. Read More

Living inside the bubble of the social media marketing world, it's easy to forget that many organizations still don't know how to reconcile social media into their everyday sales and marketing routine. Read More

A new Twitter experiment shares favorites and follows in others’ Twitter streams as if they were retweets – and a vocal group of users aren’t too thrilled about the idea. Read More

We often excuse people who are negative and toxic to us because they may be going through a difficult stage in their lives. Such people need to be listened to, supported, and cared for (although whatever the cause of their moodiness and negativity, you may still need to protect yourself from their Read More