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According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words, 28 cents from every dollar went to fraud. What this report is saying is 28.3% of [PPC] providers and publishers revenue/profits are attributed to fraud. I found it disturbing that the rate was so high and if concerned me that advertisers Read More

Windows Live SkyDrive, Microsoft's free online file management and sharing service, offers 5GB of storage. Users get password-rotected "anywhere access" to their information, which can be shared with others. This anywhere, anytime access to files is key to Microsoft's Windows Live vision--the powerful integration between Web services and clien Read More

People often use the phrase “born entrepreneurs” when referring to people who seem to have something that makes them innately entrepreneurial. Most of this discussion is casual and doesn't really consider whether some people are, literally, born with a genetic make-up that makes them more likely than other people to start businesses. But recently, Read More

Is the economy taking it's toll on your marketig efforts? Has your marketing become old, boring, or dull? If that's the case, this article might be just the thing for you. Read more for some simple and very effective ways to breathe some new life into your marketing efforts. Read More

Perhaps you're familiar with Kiva or MicroPlace; both of these sites facilitate loans between comfortable individuals and needy people in third world countries, and they've gotten a fair amount of press for their good deeds. Other entities do the same sort of thing for less disadvantaged folks. Read More

Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas.... Read More

Mitch Anderson was an electronic engineer who started an online computer parts company, LaptopsForLess.com, which filled a cataloging niche that his large corporate competitors were unable to fill. The ingenuity of his business enabled Anderson to sell his company and retire at the age of 37, when he launched a new career in filmmaking and DVD dis Read More

Consumers expect to find what they're looking for quickly — particularly when looking online. As a result, providing relevant search results is imperative for the success of any business on the Web. When customers can't find an item, they'll assume you don't stock it — even when there's a chance they just used a search term that you hadn't t Read More

Even as small and midsize companies struggle with Web 2.0, it's time to look ahead at the even newer opportunities and challenges posed by Web 3.0 and the next generation of Web tools and techniques. In this first of a three-part series, a look at where the Web was and where it is now. Read More

This is a great list of open source software alternatives. The author lists 50 of the most commonly used proprietary software solutions and offers a free alternative. Read More