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Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well. Read More

How do you deal with negative word of mouth? Embrace it. Because it's a part of you. Your story. Your history. Enter Pizzeria Delfina in San Francisco. They, like just about all restaurants, get reviewed on Yelp. And, like just about all restaurants, they get some weird, negative reviews peppered in with the good ones. But what did Delfina Read More

Tired of Twitter yet? Apparently businesses are still frothing at the mouth and hemorrhaging at the wallet over it. If you're just thinking about starting to use Twitter for your business, this article might make you think twice whether or not it's right for you. Read More

Wouldn't it be helpful to know what topics publications would be covering throughout the year, so you could offer story ideas that would tie into those topics? The goal, of course, would be to get publicity for you or your business. Read More

It's great to be trusting. However, your responsibility to your company, your staff, your clients, and yourself is to be sure you've done what you can to protect what you've worked so hard to achieve. Being a business owner means being realistic and responsible. You don't want to have that responsibility thrust upon you as the result of the la Read More

Here are just a few features of Google Webmaster Tools: Read More

Finding that perfect business name can make or breakl a business, Heather Smith discusses important tips that you should keep in mind, before making the final decision. Read More

Business needs to look at all areas to save money, and Heather Smith highlights some tried and tested methods of saving on your necessary but expensive accounting fees. Read More

How to Pitch the Media a regular story idea. Read More