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If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar stor Read More

Below I've listed a few of the best ways to use LinkedIn as a lead-generation tool for your business. Read More

One of the simplest things to do to get your contact in front of other bloggers in these circumstances is to email them to let them know of your post and/or to suggest it as a potential story for their own blog. Read More

Once you have established contact, submitted a proposal and a quote for a possible project, how do you follow up to ensure that you close the deal? Also, how much time should you allow between sending the proposal and following up regarding progress on the deal? Read More

John Jantsch shares his top seven quick fix strategies to re-energize your marketing today! Read More

Google does a lot of things that can help local businesses market themselves and become more visible to potential customers. They recently announced a partnership with NBC that will have Google distributing ads on NBC channels while addressing local markets. Read More

A survey earlier this month of 1,062 business owners with 100 or fewer employees conducted by payroll administrator SurePayroll found that 64% of businesses planning to vote for either Sen. McCain or Democrat Barack Obama are leaning toward Sen. McCain, while the remaining 36% plan to vote for Sen. Obama. Read More

Are you happy with your credit card processor? Are you getting the best deal? Many small businesses across the U.S. aren't which has led to the launch of a comparison-shopping website for B2B financial services. Read More

Brands are becoming worth less, if not just plain worthless. That's the theme of a series of books out this year, the newest being “Branding Only Works on Cattle” excerpted on Change This. Author Jonathan Salem Baskin argues that brands are a 20th century quirk, and are about to go back to their traditional role: names. Read More

You can't manage what you can't measure. This concept has been around for ages - and it makes perfect sense. How do you know if your business is going well if you don't have some performance metrics to consider. How can you figure out if your staff are productive if you can't measure their productivity or output? The trouble is that performanc Read More