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When my wife, Cari, and I recently launched four new hyperlocal blogs, our reason was simple: to help Cari's real estate career by positioning her as an expert on our local area. Our goals are business-oriented, and that colors all the decisions we've made in planning and executing on a hyperlocal blogging strategy. If you're starting a hyperlocal Read More

The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him. Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real. You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama Read More

As small business owners, we must always prioritize our goals and tasks. Here are 10 search engine marketing tasks you can complete in about 10 minutes or less that can deliver results worth many times that level of effort. Read More

In recent days, the debate between Democrat Barack Obama and Republican John McCain has increasingly focused on the economy. When it comes to such discussions, tax policy is where the rubber meets the road. And it is one of the key areas where the candidates are offering dramatically different approaches. Read More

Seth makes the point that a click on an ad doesn't cost a reader anything, but gives the writer a small reward for producing good content. Read More

Many companies still don't take advantage of SEO. There are many, however, that issue press releases on a regular basis. What they don't understand is that press releases can be part of your SEO efforts, and can be used to gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain. Read More

I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want Read More

Gatorade, Absolut, Levi's, Stride Chewing Gum; no need for apparent product placement, just some subtle advertising and they're off virally spreading in YouTube's powerful universe. Read More

Seth sums it up nicely. Small business is a weapon, not a reason to whine. Read More

Mileage rates are changing in the middle of the year. Zane Safrit has the scoop, and a bit of a mileage tutorial for small businesses. Read More