The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him.
Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real.
You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get amazing PR. You don't need to be connected, and you don't need to be a "name brand."
Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company
Posted by
suzyQ under Public Relations
From http://www.alleyinsider.com 5724 days ago
Made Hot by: entrepreneur on August 26, 2008 1:29 am
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Comments
5719 days ago
5720 days ago
Good article though. Pass the cup of Blind-PR-Carpet-Bombing Hatorade please.
5721 days ago