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The other perfect part is simplicity. More studies are showing that this is what customers want. Here is a example where a local small business combined a focused marketing strategy with simplicity and increased sales. Read More

What to do when no one is reading your blog posts? Here are the UNIQUE tips for you to make anyone read your blog. Read More

2013 promotional calendars, this is one of the promotional items your customers are expecting from you. And it would probably a shame if you fall short of those expectations. Read More

The lists I have read don't cover everything you need to consider when starting a business. I offer one area to consider outside of money Read More

Businesses that are guided by a vision statement tend to have more engaged and productive employees. Read More

If you want more visits from Twitter to your business blog (and, let's face it, who doesn't?), you might consider writing blog posts with Twitter in mind. Start with the titles, suggests blogger Allison Irish. Creating titles that encourage more of your followers to click through to your blog post, Read More

Still feeling a pinch from the Great Recession, but want to make changes in 2013 to better your financial position? Start by taking a look at your business’ finances and make a plan for the next year. Here are five money management resolutions that will ensure a better financial new year. Read More

Dear Small Business Owners, some of you really need to revamp your websites! Your website is your home base when it comes to your online presence and your online marketing. But, if you are making these mistakes, then yours could be turning customers away. Read More

Want to increase your win rate for speaking engagements? Go pro.
No, I don’t mean that you have to hire your own PR rep to pitch you as a speaker. You can increase your chances of being selected – and make it easier on yourself – by copying these techniques used by professional speakers’ bureaus. Read More

I was a wholesale diamond trader for 25 years. I worked deep in the heart of the famous Forty-Seventh Street Diamond District of Manhattan. When I tell people this, the first thing they ask me is, “Is it true that you guys make handshake agreements for millions of dollars?” Read More