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Every business is unique in terms of formation, in terms of purpose, in terms of market position, in terms of target audience/customers, and in terms of end value.

And this is why you need your own unique content marketing strategy in order to succeed in your business! Read More

In this Marketing Eggspert Round-Up it’s all about goals and resolutions. Lots are made at the beginning of the year but how many resolutions are kept? Maybe if a realistic goal is set it’s more likely to happen. Read on to get some ideas on setting your goals and resolutions this year. Read More

In most businesses, employee retention is a material factor in valuation and transferability. The ability of a buyer to assume control of a fully-functional organization has substantial influence on his or her perception of a company’s value. Read More

In this episode of the Ms. Ileane Speaks Podcast, I talk with Bernadette Henry aka The Jump Rope Queen who is looking for sponsors for her podcast. I offer my advice and share some of the best tools available for content creators who want to get connected with potential sponsors. Read More

Millennials have come a long way in business since I started writing about them almost ten years ago. They started out as that spoiled generation of kids, born between about 1982 and 2004, who had everything, and could care less about business. Today they are in every business, and will likely comp Read More

Imagine life without the internet. Where would we be?

For many, the internet is so vital that we simply can’t live without it.

In 2016, the United Nations passed a resolution declaring internet access as a basic human right. Read More

If you’re an information technology (IT) services provider, or plan to become one, then there’s no better time to invest in the cloud. While both more revenue and a wider customer base are appealing, there are many challenges to face on your journey to become a cloud services provider. Read More

I have been struggling with my first book on tea for several years, as you could read in a post from 2013, on the old blog, TeaFTWbook.com. But the different hardships during these years will not stop me. I am even calling myself a writer nowadays! Read More