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Finding Your Voice as a Content Marketer. A great voice will create a sense of community, loyalty and following, while a weak voice will turn people away from your content. Read More

Here are few business leadership questions that should set any leader thinking, and meant to act as starting points for a leader’s journey towards greatness Read More

I found a post that is definitely share-worthy. Infinit Datum organized 65 infographics that will help improve a businesses online marketing strategy. There is a wide array (obviously with 65!) so something for everyone.  One of my favorites is from Bob Stein's blog and it's a "social media cheat s Read More

Your definition of conversion and your definition of success depend on what it is you’re trying to accomplish. Conversion is a funny and often open-ended buzzword in our industry, mostly due to its flexibility. Let’s take a look at conversion tools, examples and statistics in a complete A-to-Z list Read More

Content Marketing is the key driver upon which most inbound marketing and social media marketing tactics are built. Content marketing not only impacts SEO, web traffic, leads and sales but also acts to influence buyers as they increasingly seek information before purchasing. Whether your business i Read More

Checklists are an online marketer’s best friend. By creating a set of rules to help you focus, a good checklist can allow you to write more creatively, faster and with less editing.

And today, I’m pleased to share my personal blogging checklist with you. This 26-point set of marketing guidelines Read More

Achieving a good balance between work and home life is extremely important. Here is a list of 6 secrets to achieving a good work-life balance. Read More

There is emotional and economic cost to ending your relationship with a key employee who has gone as far as he can go, but it is nothing compared to the cost of hobbling your company. No employee has the right to tell you that you can only go this far, and no further. Whether it’s by word or action Read More

With the uptick in the economy, as an active startup mentor, I’m seeing a new surge of entrepreneurs and startups, with the commensurate scramble for funding. There just aren’t enough Angel investors and VCs to go around. Thus I’m getting more questions on new mechanisms, like crowd funding, or goi Read More

Coca-Cola is one of the most recognized brands in the world.
Originating in 1886, Coca-Cola has since gone beyond defining American culture and is produced and bottled locally in almost every country.
How did the company become so popular? Read More