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Blog Entrepreneur Here I Come - I talk a lot about how you should treat your blog like a business and the benefits that come with that. So I wanted to share my Read More

Accounting financials and reports prepared for internal purposes, particularly for the prevailing management for better decision making is referred to as Managerial Accounting. Read More

It can be one of the most painful and costly hardships a company can experience – a security breach or identity theft that originates within an organization. Maybe it was a disgruntled employee or an improperly screened new hire, but regardless of the cause, the consequences are severe. Read More

So anyway, I was in the shower and thought about something. You see earlier in the day, actually really earlier in the day, like 6am, I was talking to CEO Mark Blinn. He is the CEO of Flowserve, a fortune 500 company based in Irving, Texas. I had NO IDEA who he was or Flowserve for that matter. Read More

Tip of the Week – Dec 1, 2010
There are no obstacles unless you put them there. By a simple change in perspective, suddenly your challenges become opportunities. Read More

If you own your own business and have small kids, you probably know that it ain’t easy to find a balance between the two. But for two moms in New York City who run a small company that organizes ‘Great Green Playdates’ for parents and toddlers, mixing business with family is a formula that seems to Read More

There have been different processes on how to plan an effective advertising campaign for small businesses. It all depends on the system that is adapted by the marketing/advertising personnel you have or the advertising agency you hired.

If you have been working in the advertising industry... Read More

Online internet marketing are the buzzing expressions these days. The basic theory behind is that it is advertising made via the internet as against offline or customary marketing and advertising, which usually entails conducting customer presentations or discussion with the customers in person for Read More

Google’s algorithm analyses over 200 on-page and off-page factors when ranking a site. Google has revealed some key factors that help webmasters increase their sites rank. One of these is backlinks! Alex Papa explains the importance of backlinking and the factors determining backlinks' qualtiy. Read More

Some of you might be looking for the magic formula so you can build a business case and go sell the social media plan to your boss, maybe the Head of Marketing, CEO, etc. You will realise then, that ROI is very tied to specific metrics that you must define before hand (otherwise, what are you measu Read More