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Getting things done effectively in a startup requires total individual and team accountability. You can’t afford excuses and multiple people doing the same job. In my view, “taking responsibility” is the core element behind accountability. Many people hear responsibility as an obligation, but I hea Read More

Social media is not rocket science. That’s good news because it means that with some minor adjustments to your Facebook page, Twitter account and weekly calendar you can stand out from your competition, get more leads and engage with more customers. Read More

Viral Content – Thanks to research, we now have a better understanding of the psychology behind what drives consumers to share content. Let’s take a look. Read More

Operating from several decades as a consultant for the management, positioning and evaluating the brands, Interbrand is a reality that has the ability to have a single view of the main brands in the world, elaborating on an annual basis a ranking for the evaluation of 100 most valuable brands.

T Read More

All new startups and business entrepreneurs should trust and invest in PPC advertising if they want to see real results from their online marketing strategies. Read More

The same question always comes up: Can I create two different LinkedIn Accounts if I wear two hats with different target audiences? Find answers here...
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Your company’s content marketing efforts need to stand out. Here’s a look at what's no longer working, and some of the new best practices for content marketing in 2014 Read More

Blogging in 2014 will be more challenging than ever. Have you formed a plan on how you will improve your own blogging? I’ve been thinking about it for weeks and have come up with many ideas on things I’d like to do better in 2014. Here are 9 things on my front burner for Inspire to Thrive’s bloggi Read More

In response to Jon Loomer's Facebook experiment, I decided to run my own study to determine what we really see in our Facebook news feeds. Jon's study was very informative but left me with more questions. This post is my data and response to these questions. Some results are surprising! Read More

The pros and Cons of being a Sole Proprietor! Great read for entrepreneurs by Nellie Akalp, the CEO of CorpNet.com, on Mashable! Read More