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By Amber Alvi

Nobody can deny the importance of a strong online presence. In order to do well in the real world you need to have a strong online existence as it is crucial for your future growth. Although the concept of e-commerce is relatively new, it has greatly influenced the manner in which Read More

Part two in a series on holiday marketing for small businesses. This post focuses on writing your holiday marketing emails for your small business. It's a follow-up to our "Procrastinator's Guide to Holiday Promotions". Read More

Professional branding is important for anyone who is job searching or building their career. It's important to create a personal brand that portrays you in a professional light and which provides employers and contacts with a strong positive impression of you as a high-caliber individual who would Read More

Budgeting your startup capital. As a new business, you will have limited funds to get started, so making the most of this money is of the utmost importance. Here are 3 smart ways you can make the most of your startup budget. Read More

Defining “social media” isn’t as easy as it may seem. It is a complex, and increasingly so, business aspect that is constantly evolving. There are countless experts out there with their definitions. But it’s not an easy answer so I put together this infographic to help explain it. Read More

Subject lines are what your readers see first. If it flops, that’s all your recipients will see. Spend the time and effort to write great subject lines. Then rewrite them, A/B test them, and rewrite them again!

Here, I give you 10 formulas to write your subject lines that will be opened, clicked Read More

Not all men are born alike – there are certain characteristics that set some men apart from others. This is true when it comes to successful entrepreneurs. In this article, we explore 8 common traits found in entrepreneurs who have successfully left a mark in their chosen field. Read More

The Facebook Algorithm and Your Friends - Do you ever post on Facebook some days and wonder if you really have any true friends? Do you think it’s you and something you may have said or do you realize it may be that Facebook is not showing your post to all your friends like you may think? I did th Read More

As business owners and leaders, we have a choice to make at the end of the day. We can treat employees like liabilities, waiting for them to make a mistake so that we can pounce. Or, we can turn them into assets, by treating them with a firm but fair hand, empowering them to do their job, and then Read More

Are you a Blogger? Looking for inside blogger tips that will help you get your message out to more readers? Here are the Top 12 Ways to Promote Your Blog posts – and boost your Blogger savvy quotient! And it’s all captured in a clever infographic. Bookmark this out, post it above your workspace and Read More