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With details like age, gender and buying history, small businesses can better engage with their customers and dramatically increase sales. Read More

Everyone wants their content to be more sharable and the headline is usually reason anything gets shared online. Here's how to write a popular headline. Read More

The price that companies set for their products is already a high-stakes game of psychology and competitive strategy. But there’s still a lot of guesswork and uncertainty. Would pricing be more simple and profitable if market researchers could just read consumers’ minds? Read More

Here's a crash course for getting your new customer service agents up to speed on what constitutes good customer service and what it takes to make it happen.
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Social media has been used for business for almost a decade now. The benefits however, have been questioned continuously. Many naive business people complain that they do not get any traffic or leads directly from social media and hence the effort is waste. Nothing can be farther from truth. Read More

Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution. Read More

Think back to the last time you bought something. Was it because you were thirsty, and got yourself a refreshing drink? Or maybe it was because you were heading to a birthday party and needed a gift. Just like your own purchasing actions are influenced, so are your customers. Read More

Digital media and e-commerce have leveled the CPG field, helping startups ring up $10B in sales when the giants can least afford to cede ground. Read More

A group of researchers from Stanford has been working on deep learning models that can make sense of whole sentences at a time, and has recently trained its models on a large collection of online movie reviews. Read More

As the industry’s fall conference schedule continues, those in attendance all seem to agree on one new reality: The definition of competitive advantage has changed. What advertisers, brands, marketers and tech innovators don’t agree on is how that advantage is achieved. Read More