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Marketing automation is one way small businesses can adequately compete with large enterprises. By automating marketing tasks such as social media and lead generation, businesses with a small staff can accomplish the work that a larger organization can do.

Marketing automation need not be expe Read More

After working with dozens of entrepreneurs, I’m still amazed that some seem to be able to do the job easily and effectively, always in control, while others always seem to be struggling, out-of-control, and fighting the latest crisis. I am more and more convinced that it is the right business behav Read More

There are many, many words to express gratefulness, but sometimes the best Thank You doesn’t say “Thank you” at all. Read More

Big-bang hard launches make sense for large enterprises like Apple or Microsoft, who are building on existing revenue streams and have the resources for lavish events, Superbowl ads and large inventory buildups. But for startups with limited resources and experience, I always recommend a soft launc Read More

More traffic, more customer, more revenue. This is what every business needs to grow. Is there any magic formula or smart hacks that can increase the number of potential buyers? I bet, you haven’t checked this yet... Read More

Offline? Yes, you read that right offline. In the days of the tweets, tumblrs and Facebooks it is easy to forget that there is still an alternate option to online marketing. In a way, it may be even more effective. The internet is so saturated with advertising nowadays that we shut it out automatic Read More

A wise person would always try to live in accordance with the Laws of Nature. A fool is a man who thinks he can break the laws of nature.
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Want to make your registration form user friendly? Check out this interesting article that will definitely help you to do so. Read More

In the last Process Pragmatist article, I described a few uses of responsibility matrices to improve organizational coordination and combat the avoidable problems of poor productivity, lost revenue, frustrated employees, and alienated customers that frequently arise when staff members lack clarity Read More

This weekend is Small Business Saturday (November 28, 2015).
Small businesses depend heavily on their local communities. As a customer, “pay it forward” and support small business in the way it matters most to them — through your wallet. Read More