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Two words, one written and one implied can mean a huge difference when you want new customers to grow your business. To have a fresh start to the year doesn’t have to be complicated. In fact it can be simple for you, your business and customers. And it comes down to eliminating the two words.

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Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. Read More

Measuring your marketing success (or lack of it) isn't magic, it's math. Here's the inside scoop on the marketing metrics you need to know... Read More

Either you send out a B2B or B2C email newsletter, your aim is to keep your subscribers interested and stimulated. They should expect receiving your email newsletters, and like what they are reading. Anyone circulating a normal B2B email newsletter understands that a normal challenge is assuring su Read More

If you are just starting out in the role as leader or manager it is sometimes difficult to feel as confident as you would like.

To effectively fill your role as leader or manager you need to feel more confident.

The question is: How can I gain more confidence as a manager?

How to build mor Read More

Coming up with video ideas can be somewhat difficult without some sort of plan, so I wanted to share some tips on coming up with YouTube video ideas. A pen and paper can be extremely helpful in this situation! Read More

If I had a dollar for every time someone has said to me, “One of these days, I’m going to start my own company,” I’d be rich. If this day ever comes for all these people, we will be overrun by startups. Yet I don’t lose any sleep over either of these possibilities. Read More

Social Bookmarking sites enables people to bookmark and share web pages, photos, videos. That’s a one cool web traffic generation tool for your blog. Read More

Creating a P&L for all products that you sell will ensure the success of your small business. My favorite P&L template divides your inputs and factors into four sections: Retail Price Drivers, Product Margin Factors, Gross Margin Factors, and Profitability. Read More

Regardless of how prosperous your company is, there is always room for improvement. And when is a better time to change than now? In honour of 2013 we have come up with a few New Year’s resolutions — regarding your customers, employees and yourself — that every ecommerce business can, and in some c Read More