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Google drives the vast majority of content creation - how the search engine giant responds to, indexes, and places various pieces of content steers the practice as a whole. Google is in turn driven by the individual searcher: you can bet if searchers are gravitating towards a content format, it wil Read More

It is a given fact that during this day and age, for a business to be successful advertisement about the product/service is a necessity. This can be done through various media such as radio, television, and internet and most importantly through social media by the social media manager. Reaching thr Read More

Want to disaster-proof your business? You need to nail your branding. In this blog post (and podcast episode) I share the biggest branding mistakes business make and how to fix them. Read More

Negativity is nothing but an emotion that brings the worst out of any situation or the person. The virus of negativity spreads due to the negative attitude or outlook of the person. Our ancestors were so true when they said that “one bad apple could spoil the entire barrel”. One negative employee c Read More

Restaurant chains tend to be the first things we think of when considering the idea of franchising, but the franchise model has been successfully applied to businesses of all kinds including financial services and auto mechanics. Franchising can be a valid growth strategy, with the right foundation Read More

Having a website is a little like being the new kid in school: until you start making friends, you may as well be invisible. And making the right connections is extremely important. Read More

Got a lot of traffic coming to your website but sales are low? No need to panic; you may just need to better optimise your sales funnel. Here's how. Read More

You can’t continue to handle every task manually in sales. Learn four secrets on how businesses use sales automation to get leads and increase their revenue Read More

Not only is a Corporate Kit a safe, orderly location in which to house all your company’s documents but many of those documents can be utilized in court, if the need ever arises. Read More

It’s easy to put off retirement planning as you deal with the day-to-day concerns of your business—but it’s important to think about it from the start. Read More