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Consultant Bobby Umar has figured out how social media can work for a business. Here are his top tips for LinkedIn, Facebook and Twitter Read More

How do we know what constitutes a good advertisement? Who can make such a decision and how?

Advertising is usually set among the creative industries and as such it is situated among the arts. University courses in advertising are arts rather than science courses. This schism provides us with so Read More

Technology is great, when it can be understood properly. The problem is, few really get it. We hear the idiotic hyperbole of the digital revolution telling us that everything will change and robots will eat our mothers. But tech doesn’t work like that. The question we must keep asking ourselves is; Read More

Some may question how effective B2B social media can be for small and medium-sized enterprises (SMEs).

This scepticism is understandable. Check out any recent research on businesses and social media networking (SMN) and you’ll find a pretty common attitude. Business leaders still tend to think o Read More

Twitter is a great platform to promote your business. However, you will need to setup a good profile. Read More

You need to focus on your social media efforts to get results. Here are a few key steps on how you can effectively use social media to grow your business. Read More

You need to focus on your social media efforts to get results. Here are a few key steps on how you can effectively use social media to grow your business. Read More

Check out this podcast interview with Carlos Scarpero from Mr. Leads and Lorriane Ball from Roundpeg. This discussion on the More Than A Few Words podcast is about marketing automation. Read More

If you are just getting started with email marketing or want to improve your results, no doubt you have a few questions. In this post, you will discover some of the best questions about email marketing that are asked on quora.com and find out the best way to answer them. Read More

In online marketing, your success largely depends on the tactics and strategies you are able to deploy into running your marketing campaigns. Read More