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When it comes to the avenues for carrying the marketing message from the advertiser to the consumer, content creation and storytelling are extremely powerful. However, if we were to discuss the nature of it, true influencer marketing is, first and foremost, about leveraging authenticity. Read More

It’s not all that different than applying for a personal credit card. But it’s more than just clicking the “apply” button on the first business credit card offer that comes your way. If you want to get the best business credit card for your business, it’ll take some thought and consideration on you Read More

Starting your own home or small business - Part 2 which explores whether the choice you have made as regards the type of business, is a viable choice. Read More

Content is king!

This well-worn marketing adage still reflects this fact about online marketing: content remains important and valuable for brands. Read More

Promotional products are a great way to connect with customers and keep your brand on the top of their minds without directly advertising--Do you have swag? Read More

Starting an online business is often an economical way to satisfy an entrepreneurial spirit. While it may be affordable, it can still require a lot of time, energy, and effort to be successful. Read More

If you are a UK-based entrepreneur who is looking for the right jurisdiction to set-up a business, Singapore may be the right choice for you. Here is why. Read More

Give to get. Always lead influencer engagement with what the brand can do for the influencer. An empathetic view of influencer collaboration will inspire far more effective outcomes than the more a transactional approach alone. See working with influencers from a long term perspective, not just as Read More

InvoiceBerry released its second free ebook! This time you will have a chance to get full guidance through the process of establishing your own cleaning business: from earning the necessary knowledge to promoting your services. Check it out if you have an idea to start your own cleaning business! Read More

If there are talks going on or not, Flipkart does stand to gain a lot from this particular deal if or when it happens. Walmart is famed for having the best supply chain which Flipkart can leverage to increase efficiency in procurement, product assortment and further improve its technology platform. Read More