Give to get. Always lead influencer engagement with what the brand can do for the influencer. An empathetic view of influencer collaboration will inspire far more effective outcomes than the more a transactional approach alone. See working with influencers from a long term perspective, not just as advertising campaigns.
Golden Rule of Influencer Marketing: "Give to Get" (Lee Odden)
Posted by prussakov under Public RelationsFrom http://influencermarketingdays.com 2767 days ago
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“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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“Hey Martin,
Honestly, no. I think that most people can tell that they are...”
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