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We all know we need to be powerful storytellers … but where do we start? In Episode 173 of the Content Marketing Podcast, Ron Ploof joins us to share the StoryHow method, his system for making business storytelling simple.

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So you want to know how to start a blog quickly? Many people think that starting a blog is difficult, and sure – it can appear a formidable task – but not if you follow the steps in a logical fashion. Break up the process into a number of steps and carry them out in the right order, then creating a Read More

It’s not easy to establish a deep connection with your audience, is it?
You’ve worked hard to build your product or service. You have likely spent late nights and early mornings trying to develop the perfect offering.
Then, you have poured your soul into your marketing efforts. You attend network Read More

As every jetlagged business traveler knows, it can really be a terrible grind hopping all over the globe to attend business meetings day in and day out. You can perhaps remember the thrill of your first international travel when everything... Read More

Consumer-generated content (CGC) such as ratings and reviews, questions and answers, testimonials and social media blurbs give your website many benefits in search. We’ve highlighted some of these reasons in past blog posts, such as here and here. Read More

What are the roles of a Human Resources professional in your organization? A common rule of thumb is that a company should have a dedicated HR function once it reaches 80 employees or so. Their potential responsibilities fall into three categories: acquisition, retention and strategic support. Read More

Much research has been conducted on the psychology of pricing, and we’ve learned some surprising things about how pricing really affects sales. Following are five ways to increase sales using the psychology of pricing. Read More

To properly utilize the power of social media you need to know the most popular social media sites and identify the ones that work best for your business to avoid spreading yourself too thin. Read More

Whether you’re just starting out or already have an up and running business, these are resources you’ll find useful for starting and managing your restaurant.
http://bit.ly/24o49Sa Read More

If you’re interested in bringing new customers through the doors, or in getting existing customers to spend more (and attend more), this guide should give you insight into what you can do to run a highly profitable restaurant business.
http://bit.ly/1pYAOuq Read More