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Before you sit down and write the first word of your next blog post, stop and think about what you want to accomplish with your post. What’s your goal? Read More

there are many alternative app stores that yield better revenue plans and less competition. Your app then has the potential to become a big fish in a small pond. Let’s check out some of the alternatives. Read More

Kristina Pototska, CMO at TriggMine reiterates the importance of marketing automation and how a brand’s digital marketing campaign is incomplete without it. Read More

Everyone wants to receive fair pay regardless of gender but some professions ain't just for women. Here are top 10 professions in which women earn less.... Read More

Peter Thiel cofounded Paypal with Elon Musk and Max Levchin in 1998. They sold this company to eBay in a deal worth over $1B. He then founded several other ventures such as Palantir which has been included in the unicorn club (companies with over $1B in valuation). Read More

Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. The lesson of finding help, connections, and even funding where other people may n Read More

Today your products or services, no matter how great they may be, are seen as commodities. How much your brand is liked is the new barometer of how much advocacy it will generate. Read More

There are several strategic nuances to the process of influencer marketing. The folks at Simplilearn have created a comprehensive infographic which lays out the entire process, examines the distinct aspects and offers data-backed reasons why you should consider it for your own brand. Read More

You can learn a lot from the survey data you collect – that’s the point! – but too often, people look only at the overall results. The real “Aha!” moments are in the details. One easy way to do that is with data filters. Read More

According to the Baymard Institute, an average of 68.63% consumers are abandoning their online shopping carts. And the remaining 30% are either completing their purchases or are yet to be made aware of what your brand offers.

Losing 68 out of 100 potential revenue generation opportunit Read More