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As author Dr. David Livermore observes in his book “Driven by Difference: How Great Companies Fuel Innovation Through Diversity,” mention the word “diversity” to a group of leaders and you’ll get those who are afraid, tired or confused (even if they agree with the principles). Diversity, as a focus Read More

By itself, Slack is a great productivity and communication resource, making it an excellent tool for any burgeoning marketing firm, small business, and start-up, especially when it comes to tech-centric companies. Slack apps make it even better. Read More

Technical entrepreneurs love to compare the number of features in their product to competitors, and they love to keep adding features -- just because they can. Unfortunately, this approach often turns off mainstream customers, who find the result hard to use. Even worse, this “feature creep” often Read More

Just how many smartphones are there and how much time do we spend on our phones? 1st aerials used data gathered by Deloitte, Statista, Ofcom and Ericsson to visually represent the data and create an infographic. Read More

You determine a business name, work on your business plan, build a website and read everything you can about starting a business. Except, it’s now been six months, and you still haven’t started!

Two APPO members share their tips on how to get started when you're feeling stuck. Read More

Content marketing is everything but new. In the B2B space, 88 percent of marketers use content marketing to attract audiences and build loyalty. And, on any given day, they and the rest of online users share 27 million pieces of content. Robert Caruso mentions that, “the total amount of digital con Read More

If you have a passion for food service and creating sweet treats, delicious flavors and family fun, you just might have what it takes to start an ice cream business. Read More

The CIPD HR Software show, taking place at the London Olympia on June 15th and 16th, is an excellent opportunity to meet with the UK’s leading HR software providers, all under one roof. Find out about the latest developments in HR technology, take a first-hand look at cutting-edge HR solutions and Read More

The CIPD HR Software show, taking place at the London Olympia on June 15th and 16th, is an excellent opportunity to meet with the UK’s leading HR software providers, all under one roof. Find out about the latest developments in HR technology, take a first-hand look at cutting-edge HR solutions and Read More

It took me a while to be convinced that Snapchat was going to be worthwhile for me to invest time into, from a business perspective. Read More